The most valuable memories – Komerční banka
People tend to spend more and more on Christmas gifts, even during tough economic times. That's why we wanted to bring them another perspective. We researched nationwide and learnt that 91% of Czech's favourite Christmas memories aren't about the gifts at all but rather about shared experiences.
So we asked people, influencers and KB employees to share their favourite memories. After that, with the help of AI, we recreated these moments and uploaded them to a microsite to create a digital gallery of Czech's most treasured memories.
First-ever integrated AI campaign in the Czech Republic.
Role
Ideation, Art Direction.
Agency
DDB Prague.
Recognition
ADC CZ
1x Bronze – 1x Shortlist
Press
Mediar, MediaGuru