open to opportunities in the EU & UK
¡Hola! I’m Fran (she/her), a senior art director and creative with 10 years of experience. During that time, I’ve won awards, worked in Chile, relocated to Europe, shot big-budget TVCs and designed IG stories, written “Lorem ipsum dolor sit amet” more times than I can remember, and had my hair dyed pink, green and orange.
I work with multinational and independent brands across diverse categories, including fashion, telcos, retail, FMCG, automotive, and beauty. My client list includes T-Mobile, McDonald’s, Rossmann, Danone, Garnier, Falabella, Raiffeisenbank, among others.

Same in agencies: I’ve worked in major networks and indie agencies across the Czech Republic and Chile, including VMLY&R, Ogilvy, DDB, FCB Mayo and others. Alongside agency life, I collaborate directly with clients as a freelance Art Director, Creative, and Designer.

Besides my ad life, I’m usually at gigs, travelling, and/or sleeping. I have an obsession with collecting small things (I’ll gladly show you my collection). I’m embracing my elder–emo–era and wearing mostly black clothes. Still shoot in 35mm. Trying –somehow– to be a TikToker. I speak Spanish (Chilean 🇨🇱), English, –some– Portuguese, and a heroic –but failed– attempt at learning Czech.


I’m currently looking for my next challenge as
Creative Lead or Senior Art Director. Let’s talk!




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            fcaplazag@gmail.com