Safelist
– Movistar
In Chile, harassment towards women on private transportation is on the rise. The fear that the drivers will change the route, kidnap them or drug them is something we have to keep in mind.
Safelist is a playlist that transformed Spotify lyrics into a companion and a safety tool for women.
The app's lyrics simulate a conversation with a partner, friend, family member or colleague who will be watching them throughout the route.
Role
Ideation.
Agency
VMLY&R Chile.
Recognition
CANNES LIONS
1x Silver – 1x Bronze – 4x Shortlists
EL OJO DE IBEROAMÉRICA
1x Silver – 2x Bronze
Press
DiarioFinanciero