PURE collection
– Komerční banka
KB and its commitment to reaching carbon net zero by 2026 partnered with LAFORMELA –a Czech fashion design duo– to create “PURE collection”
The garments were made from an innovative material, LanzaTech, which is created by recycling CO2. We also committed to exploring the creation of the first credit card made of recycled CO2.
The collection was launched on a runway show on the 10th of October 2023 at the Hauch Gallery in Prague.
Role
Ideation, Art Direction.
Agency
DDB Prague & IMMINENT
Press
Vogue