Care with love
– Rossmann
Campaign TVC KV
Rossmann is all about care. And mums are the ultimate caregivers and Rossmann's main target group. But we didn't want to address them with the typical cliché about how good care feels; instead, we created an ad about how complicated care can be when your teenage daughter suddenly finds your care annoying.
Role
Ideation, Art Direction.
Agency
DDB Prague.
Recognition
ART DIRECTORS CLUB CZ
1x Bronze.
Press
Mam.cz, MediaGuruCare with love
– Rossmann
Campaign TVC KV
Rossmann is all about care. And mums are the ultimate caregivers and Rossmann's main target group. But we didn't want to address them with the typical cliché about how good care feels; instead, we created an ad about how complicated care can be when your teenage daughter suddenly finds your care annoying.
Role
Ideation, Art Direction.
Agency
DDB Prague.
Recognition
ART DIRECTORS CLUB CZ
1x Bronze.
Press
Mam.cz, MediaGuru