KB partnered with LAFORMELA, a Czech fashion design duo, to create
PURE collection made from an innovative material,
LanzaTech, which is created by recycling CO2.

The collection was launched on a runway show
on the 10th of October 2023 at the Hauch Gallery in Prague.

We also committed to exploring the creation of the first credit card made of recycled CO2.




Agency DDB Prague
Director Martin Janeš